Kerastase Premiere Pre-Shampoo Hair Repair Treatment for Damaged Hair

From the brand, Kérastase is a leading global luxury professional haircare brand, born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. Kérastase adopts a care-first philosophy to care for all hair types and all individuals, as well as the world we live in.

Première Collection, a product line within the Kérastase brand, is designed to address the issue of persistent hair damage caused by the calcium in shower water. The innovative dual-action formulas in this collection restore up to 99% of hair's original strength* by removing calcium buildup and reconnecting broken links between keratin chains.

The collection features a luxurious scent inspired by the Portofino Summer, with top notes of mandarin and citrus, middle notes of silky and delicate flowers, and bottom notes of woody facets.

To tackle the problem of excess calcium in water, which can weaken and damage hair, the Première Collection includes a pre-shampoo treatment, a repairing shampoo, a repairing conditioner, a repairing hair mask, an anti-frizz hair repair serum, and a repairing hair oil. These products are formulated with citric acid to decalcify and glycine to repair damage.

Customers can make an appointment in their Kérastase salon for a personalized hair diagnosis to determine if the Première Collection is the right solution for their damaged hair. The collection is designed for all types of damaged hair, particularly those suffering from the effects of hard water.

The pre-shampoo treatment is a highly concentrated dual-action repairing treatment that should be applied before shampooing to remove calcium buildup. The shampoo, conditioner, mask, serum, and oil work together to hydrate, strengthen, and smooth all types of damaged hair.

Customers can explore the Première Collection, which includes the pre-shampoo treatment, shampoo, conditioner, mask, serum, and oil, all of which have received positive reviews from customers.

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