Kerastase Premiere Pre-Shampoo Hair Repair Treatment for All Damaged Hair Types

Discover Première: Kérastase's Solution for Hard Water Damaged Hair

Kérastase, a leading global luxury professional haircare brand, was born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise.

Kérastase adopts a care-first philosophy, catering to all hair types and individuals, as well as the world we live in. Their latest innovation, the Première Collection, addresses a common hair concern – the damaging effects of hard water.

Hard water can lead to persistent hair damage, leaving hair rigid and dull. The Première Collection's innovative dual-action formulas restore up to 99% of hair's original strength* by removing calcium buildup and reconnecting broken links between keratin chains.

The collection features a range of products, each designed to target different aspects of hard water-damaged hair:

1. Première Pre-Shampoo Hair Repair Treatment: A highly concentrated dual-action repairing pre-shampoo treatment to repair all types of damaged hair.
2. Première Hair Repair Shampoo: A sulfate-free repairing shampoo, formulated with Citric Acid and Glycine to gently cleanse and restore all types of damaged hair.
3. Première Hair Repair Conditioner: A lightweight repairing conditioner formulated with Citric Acid and Glycine to hydrate, strengthen, and smooth all types of damaged hair.
4. Première Hair Repair Mask: A repairing hair mask formulated with Peptides and Glycine to protect against breakage by strengthening, hydrating, and smoothing all types of damaged hair.
5. Première Anti-Frizz Hair Repair Serum: A lightweight heat-protecting leave-in serum that protects against heat, humidity, and reduces frizz to strengthen and protect all types of damaged hair.
6. Première Hair Repair Treatment Oil: A repairing hair oil with an intense shine that restores and strengthens hair strands by protecting against heat, split ends, and dullness for all types of damaged hair.

The Première Collection is designed for those with damaged hair due to hard water. If you notice white calcium buildup on your showerhead or in your shower, and your hair is brittle, dry, and prone to breakage, the Première Collection can help remove the calcium buildup and reveal stronger, softer, and shinier hair.

The Pre-Shampoo Treatment is the hero of the collection, as it contains the highest level of active ingredients to remove the calcium buildup from your hair. Apply it generously on damp hair before shampooing, leave it on for 5 minutes, and then layer the Première Shampoo on top to maximize the efficacy.

Kérastase's Première Collection offers a comprehensive solution for hard water-damaged hair, with products that work together to restore, strengthen, and protect your locks. Discover the transformative power of the Première Collection and experience the ultimate in luxury hair care.

*Instrumental study, 2023, France.

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