Kerastase Genesis Blow Dry Primer | Heat Protectant for Weak or Damaged Hair

Kérastase is a leading global luxury professional haircare brand, born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. Kérastase adopts a care-first philosophy to cater to all hair types and individuals, as well as the world we live in.

The Genesis collection is Kérastase's haircare solution for hair prone to falling, treating hair breakage from brushing. This dual-action fortifying system is professionally formulated to strengthen hair and reduce breakage. Powered by Edelweiss Native Cells and Ginger Root, the Genesis products detangle, moisturize, and increase strength and softness.

For an instant transformation, Kérastase offers the Fusio-Dose professional in-salon treatment, with infinite possibilities. Clients can make an appointment in their Kérastase salon for a personalized hair diagnosis.

The Genesis collection includes: - Nutri-Fortifiant Shampoo: Gently cleanses, intensely moisturizes, and easily detangles hair weakened by heat damage and brushing. - Hydra-Fortifiant Shampoo: Gently cleanses, strengthens, and nourishes hair weakened by heat damage and brushing. - Renforcateur Conditioner: Intensely moisturizes, strengthens, and easily detangles hair, preventing split ends. - Reconstituant Hair Mask: Intensely nourishes and hydrates, strengthens, and smooths hair weakened by heat damage and brushing. - Defense Thermique Hair Serum: Protects against heat styling, delivers up to 24 hours of frizz protection, and strengthens hair weakened from brushing and over-styling. - Fortifiant Hair Serum: Strengthens hair weakened by heat and brushing, hydrates, and adds shine with a lightweight, non-greasy finish.

The Genesis fragrance is a bright, invigorating scent of bergamot and a hint of aromatic green, inspired by the energy flowing from modern colognes.

Compared to the Resistance range, the Genesis collection offers a dual benefit for women experiencing hair-fall: reducing hair-fall due to breakage from brushing. Resistance is for damaged to very damaged hair from chemical aggression and helps to repair the hair fiber's strength.

Defense Thermique Blow Dry Primer can be used on damp or dry hair before applying heat styling tools, leaving hair silky and shiny without weighing it down. The recommended application is to spray the product into palms and work from the nape towards the front hairline, blow-drying hair 50% and then lightly misting the ends before finishing the styling.

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