Curl Kit for Curly Hair: LUS (Love Ur Self) Ultra-Defining

Our mission at LUS Brands is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. That's why we incorporated this ethos right into our company name, LUS = Love Ur Self. Every time you see it on one of your bottles, you're reminded to Love Ur Self... just a little more each day!

We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

Curls ≠ complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. Our Ultra-Defining Curl Kit perfectly pairs our 3-Step System with our Irish Sea Moss gel to give your curls extra definition, moisture, softness, and shine. It's customized for different curl types to bring out the best in your natural waves, curls, kinks, and coils.

Healthy Hair = Beautiful Curls. Each product in this kit is full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, super defined, and full of shine. No crunch, no flakes, no residue.

Our curly hair products are never tested on animals. They're also gluten-free, and dermatologist-tested and approved, so you can rest assured that they are hypoallergenic, non-irritating, and suitable for sensitive skin.

We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that's why we created these products to help bring out the best of your own unique curls.

Just starting your curl journey or simply need a refresher? Discover your curl type using our chart, which is based on the Andre Walker Hair Typing System. It isn't perfect since other factors can impact your overall hair texture, such as porosity, thickness, density, and sometimes damage.

Choose from our Ultra-Defining Curl Kit, 3-Step System, Irish Sea Moss Gel, or Deep Condition & Repair products to find the perfect routine for your hair type and needs. Clean, quality curl care is our promise to you.

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